Author Login IJIRT Partner Network (IPN) Login

GREEN BUSINESS DEVELOPMENTS IN INDIA- A STUDY ON THE ECO-FRIENDLY INITIATIVES TOWARDS SUSTAINABLE DEVELOPMENTS

  • Unique Paper ID: 156362
  • Volume: 9
  • Issue: 3
  • PageNo: 385-388
  • Abstract:
  • Increasing awareness on the various environmental problems has led to a shift in consumer behaviour. There has been a change in consumer attitude towards a green lifestyle. Thus green Marketing has evolved special implications in the modern market. Green indicates purity through quality, fairness in price and worthy in dealings. Green marketing focuses on marketing eco-friendly products to satisfy the needs and wants of the customers. It adopts innovative techniques of product modification, dynamic product process, maintaining sustainability and diversified advertising etc. The vision of Green marketing is to protect ecological environment. Present day customers need to be socially responsible and conscious towards environmental aspects. Green marketing is a phenomenon which has developed particular important in the modern market and has emerged as an important concept in India as in other parts of developing and developed world, and is seen as an important strategy of facilitating sustainable development. In this research paper, the main emphasis has been made of concept, need and importance of green marketing. Data had been collected from multiple sources of evidence, in addition to books, journals, websites, and newspapers. It explores the main issues in adoption of green marketing practices. The paper describes the current scenario of the Indian market and explores the challenges and opportunities businesses have with green marketing.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 9
  • Issue: 3
  • PageNo: 385-388

GREEN BUSINESS DEVELOPMENTS IN INDIA- A STUDY ON THE ECO-FRIENDLY INITIATIVES TOWARDS SUSTAINABLE DEVELOPMENTS

Related Articles

29 Jun, 2023

A Survey on the influence of Mathematical knowledge in Chemical Science

Read More
02 Oct, 2022

ROLE OF ORGANISED & UNORGANISED SECTORS IN ECONOMIC DEVELOPMENT OF INDIA

Read More
29 Sep, 2022

IMPACT OF ENVIRONMENTAL ETHICS ON SUSTAINABLE DEVELOPMENT: A STUDY

Read More
25 Sep, 2022

WOMEN EMPOWERMENT THROUGH SELF-HELP GROUPS (SHGs): A CRITICAL REVIEW

Read More
22 Aug, 2022

Empowering Women through Entrepreneurship: With Special Reference to Women Entrepreneurs in Haryana

Read More
11 Aug, 2022

IMPACT OF COVID-19 ON INDIAN ECONOMY

Read More
10 Aug, 2022

Connectedness and Cut-Point in Topological Space

Read More
10 Aug, 2022

Mysticism in the poetical works of Swami VivekAnanda: A study

Read More
10 Aug, 2022

Metamorphosis of Woman in the Fiction of Shobha De

Read More
22 Jul, 2022

E.A. Poe’s Influence on A.C. Doyle’s Sherlock Holmes Series: An Analysis

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry