A STUDY ON DERERMINANTS OF THE CONSUMERS TO PREFER ORGANIC FOOD PRODUCTS IN ERODE DISTRICT OF TAMIL NADU
Author(s):
Dr.C.GOWTHAMISELVI
Keywords:
organic food, determinants, consumers and health condition
Abstract
Now-a-days, people are very cautious about their health conditions. Due to this, while purchase all commodities, particularly food products, there are so many factors are involving in purchase decision making. Particularly, in the marketing aspect, due to heavy competition all marketers are trying their level best to persuade the consumers. But actual decisions are being taken by the consumers. Of course, the consumers’ decision may be mainly depend on their health condition, standard of living, etc., but organic food products there are so many factors are determining the purchase decision of the consumers. For this study, primary data was collected from 78 sample respondents by using a well–structured questionnaire. Convenient sampling method was used in this study. Such collected data was analysed with the help of Garrett’s Ranking Technique and Kendall’s Co-efficient of Concordance Test (‘W’). The study concludes with findings and suitable suggestions.
Article Details
Unique Paper ID: 156755

Publication Volume & Issue: Volume 9, Issue 4

Page(s): 637 - 641
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