FACTORS INFLUENCE PURCHASE ATTITUDE OF GREEN PRODUCTS AMONG CONSUMERS IN COIMBATORE DISTRICT
Author(s):
VENKATESAN L, Dr. B. MERCELINE ANITHA
Keywords:
Abstract
In India, environmental protection is the major matter of concern for both the public and the government. In the International market, our poor environmental performance on our goods and services has weighed down our export market. The total environmental burden of human activity is based on population, abundance of resources and advance technology. In the present scenario, many companies have incorporated environmental strategy which focuses on controlling pollution. The ecological behavior of an individual is based on the social context. The total environmental burden of human activity is based on population, abundance of resources and advance technology. Presently, firms have developed eco-friendly products with innovation to reach the customers and the customer is willing to pay for the products that ensure environmental protection.
Article Details
Unique Paper ID: 156816

Publication Volume & Issue: Volume 9, Issue 5

Page(s): 85 - 91
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