CONSUMER PERCEPTION OF YOUNG POPULATION TOWARDS OTT PLATFORM AND ITS IMPACT ON SUBCRIPTION INTENTION - INDIA
Author(s):
NAGARJUN, RESHMI NIMJE, LUCAS M
Keywords:
OTT, Disney+Hotstar, Amazon prime, Indian perception, Convenience, content, price & features.
Abstract
As we look back over the past few years in India, OTT's platform subscriber growth rate is rising toward high levels today despite the (Covid-19) Pandemic Lockdown because of great technological advancements that have allowed OTT providers to bring high-quality content to our nearby screens via the Internet. In addition to relying on its library, OTT companies spend a lot of money creating their content. There are several reasons for this, including new technology, a decrease in data fees, and faster Internet at home and online. Today's smartphones, tablets, laptops, and smart TVs are designed for entertainment and have made it simple to consume video from OTT sources. This research uses a cutting-edge methodology to comprehend user profiles and preferences from an Indian viewpoint. But since the OTT platform in India has become so popular that it has being a great platform to watch whatever people love to watch that concludes this research paper covers variety of the OTT platforms available and accessible in India.
Article Details
Unique Paper ID: 157936

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 289 - 296
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