CONSUMER PERCEPTION OF YOUNG POPULATION TOWARDS OTT PLATFORM AND ITS IMPACT ON SUBCRIPTION INTENTION - INDIA
Author(s):
NAGARJUN, RESHMI NIMJE, LUCAS M
Keywords:
OTT, Disney+Hotstar, Amazon prime, Indian perception, Convenience, content, price & features.
Abstract
As we look back over the past few years in India, OTT's platform subscriber growth rate is rising toward high levels today despite the (Covid-19) Pandemic Lockdown because of great technological advancements that have allowed OTT providers to bring high-quality content to our nearby screens via the Internet. In addition to relying on its library, OTT companies spend a lot of money creating their content. There are several reasons for this, including new technology, a decrease in data fees, and faster Internet at home and online. Today's smartphones, tablets, laptops, and smart TVs are designed for entertainment and have made it simple to consume video from OTT sources. This research uses a cutting-edge methodology to comprehend user profiles and preferences from an Indian viewpoint. But since the OTT platform in India has become so popular that it has being a great platform to watch whatever people love to watch that concludes this research paper covers variety of the OTT platforms available and accessible in India.
Article Details
Unique Paper ID: 157936

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 289 - 296
Article Preview & Download


Share This Article

Conference Alert

NCSST-2023

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2023

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2023

Go To Issue



Call For Paper

Volume 10 Issue 1

Last Date for paper submitting for March Issue is 25 June 2023

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews