Factors Affecting Consumers' Intention to Buy Smart Watches among Indianyouth:  (Brand, Health Consciousness, Societal influence, Cost, Operational imperfections)

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Prof (Dr) T. Muthu Kumar; MD. Enamul Haque; Mohammed Nawaz Sharif

Factors Affecting Consumers' Intention to Buy Smart Watches among Indianyouth: (Brand, Health Consciousness, Societal influence, Cost, Operational imperfections)

Authors: Prof (Dr) T. Muthu Kumar, MD. Enamul Haque, Mohammed Nawaz Sharif

Unique Paper ID: 157954
Volume: 9
Issue: 8
PageNo: 580-585

Keywords: Brand Health Consciousness Societal influence Cost Operational imperfections Consumer buying behavior wearables smartwatches social influence personal influence Wearable Devices Smartwatch Tam User adoption Intention to Use.

Abstract:
The ability of smartwatches to dramatically impact daily life and enhance the userâ€™s well-being, decision-making, and behavior has been seen to occur swiftly in the digital era. Smartwatches are the most popular category of wearable devices, despite the fact that they are still in the adoption process. In light of this, the current work has been carried out to enhance academic understanding of factors influencing customers' purchasing intentions. To achieve this goal, we used Descriptive statistics. The data was gathered through an online survey (n = 308). We found out that brand and health consciousness positively influence buying behavior, Social Influence and operational Difficulties negatively influence buying behavior Finally Cost has a neutral effect on buying The behavior of smartwatch.

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ISSN: 2349-6002
Volume: 9
Issue: 8
PageNo: 580-585

Factors Affecting Consumers' Intention to Buy Smart Watches among Indianyouth: (Brand, Health Consciousness, Societal influence, Cost, Operational imperfections)

Available:https://ijirt.org/article?manuscript=157954

05 Jan, 2023

Lean Inventory in Operations and Supply Chain Management

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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