Factors Affecting Consumers' Intention to Buy Smart Watches among Indianyouth: (Brand, Health Consciousness, Societal influence, Cost, Operational imperfections)
Prof (Dr) T. Muthu Kumar, MD. Enamul Haque, Mohammed Nawaz Sharif
Brand, Health Consciousness, Societal influence, Cost, Operational imperfections, Consumer buying behavior, wearables, smartwatches, social influence, personal influence, Wearable Devices, Smartwatch, Tam, User adoption, Intention to Use.
The ability of smartwatches to dramatically impact daily life and enhance the user’s well-being, decision-making, and behavior has been seen to occur swiftly in the digital era. Smartwatches are the most popular category of wearable devices, despite the fact that they are still in the adoption process. In light of this, the current work has been carried out to enhance academic understanding of factors influencing customers' purchasing intentions. To achieve this goal, we used Descriptive statistics. The data was gathered through an online survey (n = 308). We found out that brand and health consciousness positively influence buying behavior, Social Influence and operational Difficulties negatively influence buying behavior Finally Cost has a neutral effect on buying The behavior of smartwatch.
Article Details
Unique Paper ID: 157954

Publication Volume & Issue: Volume 9, Issue 8

Page(s): 580 - 585
Article Preview & Download

Share This Article

Join our RMS

Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Call For Paper

Volume 11 Issue 1

Last Date for paper submitting for Latest Issue is 25 June 2024

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews