The study of performance of women entrepreneurship and its relationship with self efficacy with special reference to Mumbai
Dr. Nikitaa Prajapati
Women entrepreneurs, Self Efficacy, Business performance, Mumbai
Women entrepreneurs need to be suitably moulded with entrepreneurial qualities and skills in order to adapt to shifting trends, negotiate the difficulties of global marketplaces, and pursue excellence in the entrepreneurial sector. It seems essential to understand how psychological factors like self-efficacy beliefs impact women's motivation, which aids in their improved performance. The study found that self-efficacy was considerably positively related to and influenced the business performance of women entrepreneurs. It was shown that self-efficacy has an impact on how well women entrepreneurs succeed in their businesses, which includes metrics like revenue growth, leadership development, and marketing effectiveness. Questionnaires and quantitative approaches were employed in this investigation. The analytical units in this study were women-owned businesses in Mumbai city. Samples from Mumbai neighbourhoods were chosen, along with a convenience sampling technique. The intended respondents were 100 SME women business owners who are mostly conducting business in the FMCG sector. The data was processed using the Statistical Program for Social Science (SPSS). Any associations between self-efficacy and the commercial performance of female entrepreneurs were looked at using the linear regression analysis.
Article Details
Unique Paper ID: 158869

Publication Volume & Issue: Volume 9, Issue 10

Page(s): 846 - 851
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