Marketing Strategies of Farmer Producer Companies in Maharashtra
Author(s):
Dr.Argade Sanjay Laxman, Prof.Harshal S Deshmukh, Prof.Piyush Dixit
Keywords:
The Farmer Producer Companies (FPCs), marketing strategies, direct marketing
Abstract
The Farmer Producer Companies (FPCs) are emerging as a promising business model in the agriculture sector in India. The state of Maharashtra has been at the forefront of promoting FPCs as a means to increase the bargaining power of farmers in the market. The purpose of this research paper is to study the marketing strategies adopted by FPCs in Maharashtra and their impact on the overall performance of the companies. The paper provides an overview of the FPCs and their functioning, followed by an analysis of the marketing strategies adopted by them. The study also highlights the challenges faced by the FPCs in implementing these strategies and suggests measures to overcome them. The research is based on primary and secondary data collected from various sources such as FPCs, government reports, and academic literature. The findings of the study show that FPCs have been successful in adopting innovative marketing strategies such as direct marketing, contract farming, and value addition. These strategies have helped FPCs in achieving better prices for their products and improving the overall financial performance of the companies.
Article Details
Unique Paper ID: 159213

Publication Volume & Issue: Volume 9, Issue 11

Page(s): 789 - 791
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