ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS

ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS
Author(s):
Neha Rani, Urshita Bansal, Prof. Sunita Bharatwal
Keywords:
Green Cosmetics, Environmental Protection, Awareness, Attitude, Female Respondents.
Abstract
Cosmetic products are the most demanding product category in the FMCG industry. People start using cosmetics daily for keeping their bodies beautiful. Consumers want a healthy body and use various cosmetic products to keep the body and skin fresh. But they contain harmful chemicals. So a new trend starts where people start demanding Green Cosmetic Products that are safe for human health. The present study is based on a relationship between the awareness among people about green cosmetics and its effect on consumers’ attitudes toward green cosmetics. By conducting this research we get to know about the effect of awareness on the attitude of the female respondents.
Article Details
Unique Paper ID: 159566 Publication Volume & Issue: Volume 9, Issue 12 Page(s): 211 - 216
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