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ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS

  • Unique Paper ID: 159566
  • Volume: 9
  • Issue: 12
  • PageNo: 211-216
  • Abstract:
  • Cosmetic products are the most demanding product category in the FMCG industry. People start using cosmetics daily for keeping their bodies beautiful. Consumers want a healthy body and use various cosmetic products to keep the body and skin fresh. But they contain harmful chemicals. So a new trend starts where people start demanding Green Cosmetic Products that are safe for human health. The present study is based on a relationship between the awareness among people about green cosmetics and its effect on consumers’ attitudes toward green cosmetics. By conducting this research we get to know about the effect of awareness on the attitude of the female respondents.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 9
  • Issue: 12
  • PageNo: 211-216

ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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