ROLE OF AWARENESS TO FORM THE PURCHASE ATTITUDE OF FEMALE CONSUMERS TOWARDS GREEN COSMETIC PRODUCTS
Author(s):
Neha Rani, Urshita Bansal, Prof. Sunita Bharatwal
Keywords:
Green Cosmetics, Environmental Protection, Awareness, Attitude, Female Respondents.
Abstract
Cosmetic products are the most demanding product category in the FMCG industry. People start using cosmetics daily for keeping their bodies beautiful. Consumers want a healthy body and use various cosmetic products to keep the body and skin fresh. But they contain harmful chemicals. So a new trend starts where people start demanding Green Cosmetic Products that are safe for human health. The present study is based on a relationship between the awareness among people about green cosmetics and its effect on consumers’ attitudes toward green cosmetics. By conducting this research we get to know about the effect of awareness on the attitude of the female respondents.
Article Details
Unique Paper ID: 159566

Publication Volume & Issue: Volume 9, Issue 12

Page(s): 211 - 216
Article Preview & Download


Share This Article

Join our RMS

Conference Alert

NCSST-2023

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2023

SWEC- Management

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2023

Call For Paper

Volume 10 Issue 10

Last Date for paper submitting for March Issue is 25 June 2024

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews