Influencer Marketing: Effect On Consumer Sentiments

Influencer Marketing: Effect On Consumer Sentiments
Author(s):
Dr. K. Vanitha, Mrs. A. Jacquelin Mercy
Keywords:
Influencer Marketing, Digital marketing, Emotional connection, virtual reality, Consumer Behaviour
Abstract
Social media has evolved from our typical medium for posting pictures and random thoughts to a marketing environment dominated by influencers. Influencers, or those who have the power to persuade others, have a strong hold on users throughout social media thanks to their content, opinions, and other distinctive qualities. People, especially the younger generations, are known to be impacted by these influencers. They can be classified as an innovative form of marketing that goes beyond conventional advertising, expands beyond the simple act of selling a product, and fosters a relationship of trust between the audience, the company, and the influencer. The number of influencers and businesses also increases in tandem with the number of individuals using social media.
Article Details
Unique Paper ID: 159607 Publication Volume & Issue: Volume 9, Issue 12 Page(s): 461 - 464
Article Preview & Download

Share This Article

NCSST-2021

AICTE Sponsored National Conference on Smart Systems and Technologies

Last Date: 25th November 2021

LATEST INNOVATION’S AND FUTURE TRENDS IN MANAGEMENT

Last Date: 7th November 2021

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org