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Comparative Study on the Impact of the Celebrity Endorsement in Various Clusters of Surat District

  • Unique Paper ID: 159765
  • Volume: 3
  • Issue: 3
  • PageNo: 360-365
  • Abstract:
  • Marketers try and aim at defining effective and influential ways to attract customers towards their products or services. By doing so, they use several modes through which they can communicate the message through. Celebrity endorsement is one of them. Celebrity endorsement is not a new phenomenon. As stated by Gaied and Rached (2010), celebrities have been used to endorse and sponsor products and/or brands for over 50 years using several media including Print, TV, Radio and Billboards. In the contemporary world, people are merely exposed to the television advertisements due to their busy routine or lack of interest in watching TV but Zafar and Rafique (2012) argue that glamour of a celebrity does not go overlooked that easily. Whichever sector do they belong to; celebrities always attain public admiration due to their startling lifestyle, personality and fame.
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  • ISSN: 2349-6002
  • Volume: 3
  • Issue: 3
  • PageNo: 360-365

Comparative Study on the Impact of the Celebrity Endorsement in Various Clusters of Surat District

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