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@article{208440,
        author = {Shravani Padekar and Ashritha Shetty and Shatavari Kale and Dr. Shailendra Patil},
        title = {From Local Seller to Global Customer – What Prevents Indian Micro-Brands from Going International?},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {13},
        number = {no},
        pages = {146-151},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=208440},
        abstract = {India's e-commerce and D2C ecosystem have expanded rapidly, giving rise to thousands of micro-brands operating out of home studios and tier II/III towns. Despite improving product quality and rising global interest in Indian-made goods, very few succeed in converting domestic traction into a lasting international presence. Barriers include unfamiliarity with export documentation, limited knowledge of international taxation, high cross-border logistics costs, restricted access to international payment gateways, shortage of working capital, and limited digital marketing expertise for foreign audiences. Low awareness of global packaging and compliance standards, along with language and cultural differences, widens the gap between local success and global reach.
This paper examines the operational, financial, regulatory, and psychological barriers faced by Indian micro-brands attempting to scale internationally, and studies the role of government export schemes, digital platforms, and fintech solutions in bridging local selling and global customer acquisition, aiming to identify practical, low-cost, scalable pathways for India's homegrown brands to compete globally.},
        keywords = {Indian Micro-Brands, Internationalization, Cross-Border E-Commerce, D2C Brands, Export Barriers, Global Market Entry, MSME Growth},
        month = {September},
        }