Television as a tool: Understanding the trajectory of India’s development
Author(s):
Ravindra Kumar Vemula
Keywords:
Television as a tool: Understanding the trajectory of India’s development
Abstract
This article provides a backgrounder to locate the entry of television into a country at a time, which was in the throes of regular challenges, having gained independence newly to rule over its own population. The Nehruvian vision of socialism along with his penchant for scientific temper led to India’s investment in technology for a faster rate of growth and development. Of these, television, as an audio-visual medium found favour as a tool of development, given the illiteracy and the subsequent challenges that a young India had to face. The entry of television in India as a tool of development through the Satellite Instructional Television Experiment (SITE) program and Jhabua experiment given the illiteracy of a young nation and Nehruvian understanding of development post- independence. This article will also deal with the evolution of television as a mass media and contextualize it through the birth of national broadcaster- Doordarshan. Towards a colourful future: From B/W to colour: The era of Asian Games and the popularity of Doordarshan. The building of TV towers and relay stations for connectivity by Ms. Indira Gandhi. The political atmosphere of the seventies and early eighties will provide the political sentiment of that time to utilize television as a tool of propaganda.
Article Details
Unique Paper ID: 160031

Publication Volume & Issue: Volume 9, Issue 12

Page(s): 913 - 924
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