Sale And Marketing of different System of Medicines
Author(s):
Shyamsundar babanrao sakhre , pritam salokhe, dr.nilesh chougule
Keywords:
Ayurvedic, Siddha, Unani, marketing, sale, medicine
Abstract
The sales and marketing landscape of various medicinal systems is dynamic and diverse, reflecting the global healthcare industry's multifaceted nature. Traditional medicinal systems, such as Ayurveda, Traditional Chinese Medicine (TCM), and Unani, employ unique philosophies and therapies rooted in cultural traditions. Modern pharmaceuticals, driven by Western medicine, dominate mainstream markets with scientific advancements and evidence-based approaches. Effective sales and marketing strategies must navigate this complex terrain, considering cultural preferences, regulatory frameworks, and consumer perceptions. Establishing trust, educating consumers, and adapting to local nuances are crucial for success. Integrative approaches that harmonize traditional and modern medicine are gaining traction, presenting new opportunities for holistic healthcare solutions. In this intricate ecosystem, understanding the diverse needs and preferences of both practitioners and patients is paramount for the successful promotion of medicinal systems globally.
Article Details
Unique Paper ID: 162054

Publication Volume & Issue: Volume 10, Issue 7

Page(s): 309 - 318
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