Author Login IJIRT Partner Network (IPN) Login

A STUDY ON COMPUTERIZATION AND INNOVATION IN JEWELLERY RETAIL SECTOR WITH REFERENCE TO KERALA

  • Unique Paper ID: 162849
  • Volume: 10
  • Issue: 11
  • PageNo: 209-215
  • Abstract:
  • This study examines the implementation and contentment rates of several technologies in the retail jewellery sector in important districts of Kerala, India. The present study investigates the use of various technologies, including online transactions, billing software, CCTV, online delivery applications, scanning systems, and theft control systems, in 50–60 jewellery retail outlets across Thrissur, Ernakulam, Kozhikode, and Kottayam using a quantitative analysis. Data is collected from primary and secondary sources and explained with the help of tables, pie charts, and charts. The aim of the study is to learn about various technologies implementing computerization in the jewellery retail sector, to measure the level of customer satisfaction, and to measure the level of employee satisfaction. The study reveals that online transactions, billing software, and CCTV are extensively used, indicating a significant desire from retailers for improved digital capabilities, speed, and security. Customer satisfaction with these advances is very high, highlighting their good perceived impact. Furthermore, employees show great satisfaction with computerization, mainly because it reduces their responsibilities. The report contends that effective computerization and innovation, despite the initial expenses, improve efficiency, information accessibility, organizational structure, security, customer experience, and the overall performance of jewellers. It asserts that although there is some opposition, the market increasingly anticipates technological adoption and finds it advantageous overall. It recommends government backing through training initiatives and financial rewards for future integration.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 209-215

A STUDY ON COMPUTERIZATION AND INNOVATION IN JEWELLERY RETAIL SECTOR WITH REFERENCE TO KERALA

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry