Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of  Indore's Customer

Dr. Hiren Harsora; Nishant Thakkar; Ankit Padhiyar

Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of Indore's Customer

Authors: Dr. Hiren Harsora, Nishant Thakkar, Ankit Padhiyar

Unique Paper ID: 163706
Volume: 10
Issue: 11
PageNo: 2356-2359

Keywords: Phygital omnichannel retail market buying behavior Indore customer

Abstract:
This research explores the influence of phygital and omnichannel retail strategies on the purchasing behavior of customers in Indore, India. Combining qualitative and quantitative methods, the study reveals significant shifts in consumer preferences and buying patterns due to the convenience and accessibility offered by omnichannel platforms. The integration of digital and physical retail channels has led to a seamless shopping experience, enhancing customer satisfaction and loyalty. Insights from this study can assist retailers in developing effective strategies to leverage these trends and remain competitive in the evolving retail landscape of Indore.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 11
PageNo: 2356-2359

Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of Indore's Customer

Available:https://ijirt.org/Article?manuscript=163706

13 May, 2024

A comparative analysis of pepsi and coke

08 May, 2024

A study on factors affecting the choice of e-commerce platform for the purchase of Mobile phones amongst youngsters

08 May, 2024

A Study on changing consumer preferences towards organized retailing from unorganized retailing

04 May, 2024

A STUDY ON FACTORS AFFECTING ASSESSMENT OF SERVICE QUALITY FOR ONLINE MEDICAL CONSULTATION APPLICATIONS IN GUJARAT

30 Apr, 2024

Service Quality Assessment in the Power Tools Sector: Study Of BOSCH, DEWALT, MAKITA, RONIX Power Tools

21 Apr, 2024

STUDY ON CONSUMER BEHAVIOR TOWARDS HOUSING LOANS

19 Apr, 2024

A Study on the impact of Social Media Marketing on the purchasing behaviour of consumers in the Ready-Made Garment Industry with reference to Vadodara city

18 Apr, 2024

Consumer Behaviour Towards Anime In India

17 Apr, 2024

Exploring The Impact Of Brand Communication On Consumer Trust And Loyalty By Mobile Service Providers In Vadodara City

11 Apr, 2024

A study on student's satisfaction in the education sector with Reference to international and national avenues

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry