Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of Indore's Customer

  • Unique Paper ID: 163706
  • Volume: 10
  • Issue: 11
  • PageNo: 2356-2359
  • Abstract:
  • This research explores the influence of phygital and omnichannel retail strategies on the purchasing behavior of customers in Indore, India. Combining qualitative and quantitative methods, the study reveals significant shifts in consumer preferences and buying patterns due to the convenience and accessibility offered by omnichannel platforms. The integration of digital and physical retail channels has led to a seamless shopping experience, enhancing customer satisfaction and loyalty. Insights from this study can assist retailers in developing effective strategies to leverage these trends and remain competitive in the evolving retail landscape of Indore.

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 2356-2359

Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of Indore's Customer

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