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@article{163544,
        author = {Dr. Hiren Harsora and Shiksha SAMO NAKHO and Shinde Saurabh GANPAT},
        title = {Consumer Behaviour Towards  Anime In India},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {2310-2315},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163544},
        abstract = {This concise abstract presents an overview of consumer behavior towards anime in India, focusing on key factors influencing adoption and consumption patterns. Through a mixed-methods approach, including surveys and interviews, the study reveals diverse motivations driving the uptake of anime among Indian audiences. Findings highlight the impact of nostalgia, escapism, and the appeal of varied storytelling on consumption habits. Additionally, the role of digital platforms in facilitating access to anime content and fostering online communities is emphasized. The abstract underscores the socio-cultural implications of anime consumption, particularly its influence on cultural perceptions and identity formation.},
        keywords = {anime, Japanese, influence, Behaviour},
        month = {},
        }