Divya K Rahate, Sakshi V Wasekar, Sonali A Parate, Achal V Borkar, Prof. Mahesh Dumbere
Engagement Rate; Click-Through Rate (CTR); Conversion Rate; Cost per Click (CPC); Return on Ad Spend (ROAS); Audience Insights; Ad Performance by Platform; A/B Testing Results
Businesses unparalleled opportunities to connect with their target audiences. This abstract provides a concise overview of a comprehensive analysis conducted on the effectiveness of social media advertising campaigns. The study encompasses diverse industries and utilizes a combination of quantitative and qualitative methodologies to evaluate the impact of social media ads on key performance indicators (KPIs) such as brand awareness, engagement, conversion rates, and return on investment (ROI). Through the analysis of large datasets extracted from various social media platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, the research uncovers valuable insights into the drivers of successful ad campaigns. Factors such as ad creative, targeting strategies, timing, and platform selection are scrutinized to discern their influence on campaign outcomes.
Article Details
Unique Paper ID: 164590

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 1503 - 1506
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