Author Login IJIRT Partner Network (IPN) Login

Impact of Augmented Reality in marketing for home furnishing products in India

  • Unique Paper ID: 165213
  • Volume: 11
  • Issue: 1
  • PageNo: 731-736
  • Abstract:
  • Augmented Reality (AR) has transformed and continuously enhancing its approach to bring notable changes in various sectors of marketing. When it comes to home furnishing, Augmented reality provides and exceptional opportunity to the customer to see visually how their spaces will loke like after installation of the furniture, fixture, accessories, and many other decorative materials. Augmented reality has opened the door for marketers to make an attractive appeal to the target market by demonstrating the fact of real picture of upcoming things in their houses. This research paper discovers the impact of Augmented Reality on home furnishing marketing, examining how its stimuli buyer behaviors, improves commitment, and offers competitive advantages to real estate firms. By analyzing case studies and existing literature, this paper highlights the benefits and challenges associated with AR implementation in home furnishing marketing.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 1
  • PageNo: 731-736

Impact of Augmented Reality in marketing for home furnishing products in India

Related Articles

04 Dec, 2024

Impact of intensive food marketing strategies on consumer purchase decisions with reference to Coca-Cola Company in Oman

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry