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Impact of intensive food marketing strategies on consumer purchase decisions with reference to Coca-Cola Company in Oman

  • Unique Paper ID: 170666
  • Volume: 11
  • Issue: 7
  • PageNo: 1556-1563
  • Abstract:
  • food marketing play an important role in convincing consumer to make their purchase decision, especially where consumers are stocked in different brands and multiple options. The study examines the impact of intensive food marketing on consumer purchase decision. The research investigates the impact based on promoting factor like product design, pricing, promotions, distribution, and accessibility. The finding indicates that impactful promotions play important role in convincing the customer to make purchase. The research addresses the gap in understanding the food marketing in Oman and contributing valuable input into it. The primary data has been used and the data has been collected through questionnaire and interview with the moving customers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 7
  • PageNo: 1556-1563

Impact of intensive food marketing strategies on consumer purchase decisions with reference to Coca-Cola Company in Oman

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