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@article{165702,
        author = {MS.DEEPIKA SHARMA (ASSISTANT PROFESSOR))},
        title = {CONSUMER BEHAVIOUR TOWARDS DIGITAL MARKETING },
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {1696-1699},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165702},
        abstract = {The increase of technologies in the global world called digital empowered word. There was the era when companies used to adapt marketing through magazines, newspapers etc. but now a days because of the technological development e-marketing / digital marketing is becoming the future of the world wide consumption of the product. Research shows that almost 80% - 90% people are attracted with the online advertisement or promotional tool those are used by the companies to sell their products to the ultimate consumers with the help of online marketing companies are updating their products and services to maintain the loyalty with their customer companies are busy in attracting their target customer as for digital marketer their customer are the key to understand their reactions towards product. The objective of this article to understand how a consumer takes decision towards any product through digital marketing. As we all know after taking place of technologies in every aspect of business now it is very easy and convenient way for customers to interact with companies. Consumers can use digital marketing to compare prices, check in-store availability and make immediate purchases. We can say digital marketing creates a personalized experience for each and every consumer to achieve desired outcomes. This article will showcase the consumer behavior towards online shopping refers to the actions and decisions made by individuals when purchasing products or services through online platforms. The study investigates consumer behavior on digital marketing associated with comprehensive research analyzing the existing literature. It is a study that conducts a systematic literature review on digital consumer behavior.},
        keywords = {Consumers, digital or e-marketing, customers etc.},
        month = {},
        }