EVALUATING CONSUMER PERCEPTIONS OF DRONE FOOD DELIVERY SERVICES IN RELATION TO PERCEIVED RISK
Author(s):
Dheeraj Khanduja, Prof. (Dr.) Tanuja Kaushik
Keywords:
Drone Food Delivery Service; Perceived Innovativeness; Attitude Behavioural Intentions; Word-of-Mouth Intentions; Role of Gender and Age.
Abstract
When referring to a service that is able to deliver meals to customers via the use of drones, the term "Drone Food Delivery" is used to describe the capabilities of the business. Within the realm of the food industry's service sector, the use of drones for the purpose of delivering food has emerged as a service that is becoming becoming more relevant. As a consequence of the fact that drone food delivery is not impacted by traffic, it is possible to serve food to customers in a period of time that is more efficient. On the other hand, there is a dearth of research that has been conducted about the relevance and need of using drones to transport food at the present time. During the course of this inquiry, a model that was proposed on the basis of "perceived innovation" was put to the test in order to assess the relevance of employing drones to deliver food. The model was examined in Korea, and it included a sample of more than 300 samples and more than 6 assumptions. The evaluation took place in which Korea was located. The findings of this data analysis indicate that perceived innovation has a beneficial influence on attitudes that are oriented towards the use of drones for the delivery of food, as well as on the intentions to participate in certain activities. They also suggest that perceived innovation has an impact on the intentions to engage in certain acts. It was also shown that the attitude had a significant impact on the creation of behavioural intentions over the course of the study. In a similar manner, gender and age were factors that altered the moderating effect.
Article Details
Unique Paper ID: 165816

Publication Volume & Issue: Volume 11, Issue 1

Page(s): 1664 - 1671
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