Media Campaign Strategies for Promoting Clean Water and Sanitation Initiatives

Media Campaign Strategies for Promoting Clean Water and Sanitation Initiatives
Author(s):
Dr.Riya Mukhopadhyay
Keywords:
Clean Water, Sanitation, Media Campaigns, Public Health, Community Mobilization
Abstract
Promoting clean water and sanitation activities through media campaigns is crucial for boosting public health and achieving sustainable development goals. This research investigates effective media campaign techniques for raising awareness, changing habits, and mobilizing communities in support of clean water and sanitation programs. The study emphasizes the significance of using several channels to reach varied audiences, such as social media, television, radio, and print media. Key techniques mentioned include utilizing local influencers, employing emotive storytelling, combining educational content, and encouraging community interaction through interactive platforms. The study also underlines the importance of culturally relevant messaging and ongoing campaign impact review to ensure efficacy and flexibility. Media campaigns that implement these tactics can considerably help to the worldwide effort to provide access to clean water and sufficient sanitation, thereby improving health outcomes and quality of life for those who are less fortunate.
Article Details
Unique Paper ID: 166750 Publication Volume & Issue: Volume 11, Issue 2 Page(s): 1772 - 1777
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NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

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