The Influence of Meme Culture on Political Communication among Youth in Bangalore

Dr. Riya Mukhopadhyay

The Influence of Meme Culture on Political Communication among Youth in Bangalore

Authors: Dr. Riya Mukhopadhyay

Unique Paper ID: 167601
Volume: 11
Issue: 3
PageNo: 1606-1610

Keywords: Meme culture Political communication young people Political engagement Media literacy

Abstract:
This study investigates how meme culture affects young people's political communication in Bangalore. Memes have been a widely used and powerful communication tool since the introduction of social media, especially for younger audiences. This study attempts to comprehend how political beliefs, conversations, and involvement among young people in Bangalore are influenced by memes. By employing a quantitative survey methodology, the research collects extensive data regarding the topic. The results show that memes have a substantial impact on politics by acting as a vehicle for political humor as well as a means of disseminating information. Memes make difficult political subjects more approachable and fun, which encourages engagement. They do, nevertheless, also aid in the dissemination of false information and a rudimentary grasp of political issues. The study suggests that, while meme culture increases political engagement among young people, it also needs critical media literacy in order to avoid the inherent dangers of this modern communication style.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 3
PageNo: 1606-1610

The Influence of Meme Culture on Political Communication among Youth in Bangalore

Available:https://ijirt.org/Article?manuscript=167601

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UGC Approved
Journal no 47859

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