HOW PREPARED IS THE “FASHION CAPITAL OF INDIA” IN MEETING THE CHALLENGE OF GREEN APPAREL PRODUCTION?
Author(s):
H.P.Poornima, Dr. S.Pushparaj
Keywords:
Green Industry, Green Apparels, Lean and Green practices.
Abstract
The Companies with a concern towards environment and environmental regulations becoming more stringent are likely to adopt Green Supply Chain Management (GSCM) practices in apparel industry. With the end of Multi-Fibre Arrangement and Agreement on Textiles and Clothing, in Karnataka state of India especially Bengaluru, there is a strong base for the growth of apparel industry. Bengaluru is the garment capital of India and fashion capital of the east. The objectives of this article is to analyse the perception of apparel units toward green initiatives and the implications of adopting Green and Lean Supply Chain Management practices in addressing three pillars of sustainability namely economic, social and environmental issues. To analyse the objectives, the data is collected using key informant interviews and questionnaires. Qualitative data collection with quantitative content analysis is used. The study reveals that integrating green supply chain management is economically burden to a great extent. Although adoption of Green Manufacturing would be economically viable to certain extent, it is practiced because after the break-even point is reached the turnaround of the company is achieved. Bengaluru is a better destination for apparel exports provided it, focuses on infrastructure development, extend subsidies on use of non-conventional energy source, export concessions, tax concessions and reduction of corporate tax on green apparels and strong legislations to discourage the use of hazardous chemicals
Article Details
Unique Paper ID: 167630

Publication Volume & Issue: Volume 5, Issue 1

Page(s): 401 - 404
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