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@article{167697,
        author = {Deepa M},
        title = {AI in E-commerce: Applications, Benefits, and Challenges},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {90-92},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167697},
        abstract = {Artificial intelligence (AI) is technology that enables computers and machines to simulate human learning, comprehension, problem solving, decision making, creativity and autonomy. Using AI can help to create a more efficient sales process by gathering data about the customers, automate follow-up abandoned cart inquiries, and more. Today E-commerce businesses use AI across various functions to optimize operations and improve the customer experience, as AI applications include expert systems, natural language processing (NLP), speech recognition and machine vision, but there are challenges to keep in mind too for achieving for targets through AI.},
        keywords = {Artificial Intelligence, Applications of AI, Benefits of AI, Challenges of AI},
        month = {September},
        }