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Fostering Innovation and Sustainability through Co-Creation: Exploring the Apparel Manufacturing Value Supply Chain in India

  • Unique Paper ID: 168200
  • Volume: 11
  • Issue: 5
  • PageNo: 67-74
  • Abstract:
  • India’s apparel manufacturing sector is uniquely positioned to leverage its rich heritage of traditional craftsmanship alongside cutting-edge technological advancements. This paper explores how co-creation processes, when embedded within the manufacturing value chain, can drive sustainability and innovation. Unlike conventional top-down product development models, co-creation in manufacturing allows for a dynamic exchange between artisans, manufacturers, and technologists, fostering products that blend modern needs with regional expertise. The research, based on interviews with key manufacturing stakeholders, uncovers specific challenges in implementing co-creation within the manufacturing space, such as aligning diverse skill sets, resource allocation, and responding to global market pressures. It further identifies how sustainability can be a core outcome of successful collaboration, offering pathways to reduce environmental impact while promoting product innovation. By highlighting best practices and case studies, this paper provides actionable insights for manufacturers to harness the full potential of co-creation, particularly in navigating India’s unique capabilities and global market demands.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 5
  • PageNo: 67-74

Fostering Innovation and Sustainability through Co-Creation: Exploring the Apparel Manufacturing Value Supply Chain in India

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UGC Approved
Journal no 47859

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