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@article{171044,
        author = {Prof Harshal.S.Deshmukh and Dr Argade Sanjay Laxman and prof Piyush Dixit},
        title = {Challenges Faced by Farmer Producer Companies (FPCs) in Adopting Innovative Marketing Strategies in North Maharashtra},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {1958-1959},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171044},
        abstract = {Farmer Producer Companies (FPCs) play a crucial role in enhancing the socio-economic conditions of small and marginal farmers in North Maharashtra. However, their ability to adopt innovative marketing strategies is hindered by various challenges, including infrastructural constraints, financial limitations, and lack of technological know-how. This study explores these challenges through qualitative and quantitative methods, focusing on selected FPCs in the region. The findings provide actionable insights for policymakers, stakeholders, and FPCs themselves to overcome these barriers and improve their market competitiveness.},
        keywords = {},
        month = {December},
        }