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A DUAL PERSPECTIVE ON STREET VENDING IN COIMBATORE: ANALYZING CONSUMER ATTITUDES, PREFERENCES, AND THE CHALLENGES FACED BY VENDORS IN URBAN MARKETS

  • Unique Paper ID: 171454
  • Volume: 11
  • Issue: 7
  • PageNo: 3065-3071
  • Abstract:
  • Street vending plays a pivotal role in the urban informal economy, providing accessible goods and services while offering livelihoods to many. This study, seeks to explore the interplay between consumer expectations and the realities of street vendors in the city. The purpose of the study is to evaluate consumer preferences and attitudes toward street vending, with an emphasis on aspects like accessibility, cost, hygienic conditions, and product quality. It also looks into the difficulties that vendors encounter, such as socioeconomic weaknesses, competition, license concerns, and space limitations. This study uses surveys and interviews as part of a mixed-methods strategy to gather information from sellers and customers in Coimbatore's major urban marketplaces. The results are anticipated to shed light on how customers view street vending and how it affects vendor behavior. With suggestions to close the gap between customer expectations and vendor capabilities, the study also seeks to identify the main obstacles to vendors' viability and expansion. Lawmakers, urban planners, and non-governmental organizations will use the results as a foundation to develop policies that promote a street vending-friendly environment and raise customer happiness. By examining the socioeconomic aspects of street vending in Coimbatore, this study adds to the larger conversation on urban informality. In order to create thriving urban economies, it emphasizes the necessity of inclusive urban development policies that acknowledge the interdependencies between vendors and customers.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 7
  • PageNo: 3065-3071

A DUAL PERSPECTIVE ON STREET VENDING IN COIMBATORE: ANALYZING CONSUMER ATTITUDES, PREFERENCES, AND THE CHALLENGES FACED BY VENDORS IN URBAN MARKETS

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8.01 (Year 2024)
UGC Approved
Journal no 47859

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