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@article{172044,
        author = {Joka Narasimha Rao},
        title = {Green Marketing: A Study of Green Supply Chain Management of Selected firms},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {8},
        pages = {1759-1763},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=172044},
        abstract = {The study aims to focus on the importance of Green Marketing and Green Supply Chain Management in different organizations. These two areas have been grabbing the interest of the researchers lately. With the growing cautiousness for the environment, every sector is gearing up for sustainable practices. Therefore, it is very important for the industrial sectors to adapt it as they are one of those sectors that create pollution that can harm the environment. The exploration reflects the recent advances made in the marketing strategies and supply chain management which will not only have an optimistic impact on the ecology but will also help the organizations to save resources by choosing the path of sustainability.},
        keywords = {green marketing, supply chain, management, sustainable, organization},
        month = {January},
        }