Author Login IJIRT Partner Network (IPN) Login

Effective Marketing Strategies: Gaining a Competitive Edge in Today's Market

  • Unique Paper ID: 172963
  • Volume: 11
  • Issue: 9
  • PageNo: 2423-2431
  • Abstract:
  • This study explores the evolution and effectiveness of marketing strategies in today's dynamic business environment. With increasing market competition, rapid technological advancements, and shifting consumer behaviors, companies must adopt innovative and data-driven marketing approaches to sustain and enhance their market position. The research focuses on key marketing strategies, including product differentiation, digital marketing, branding, Customer Relationship Management (CRM), and pricing strategies. It examines how businesses leverage these strategies to build brand loyalty, enhance customer engagement, and maximize market reach. The study also explores the impact of consumer psychology and market segmentation in shaping effective marketing campaigns. Furthermore, the research investigates the role of emerging trends such as influencer marketing, AI-driven marketing automation, content personalization, and omnichannel retailing in driving customer acquisition and retention. Through case studies and empirical analysis, this study aims to provide actionable insights for businesses seeking to optimize their marketing strategies for sustainable growth and competitive advantage.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 9
  • PageNo: 2423-2431

Effective Marketing Strategies: Gaining a Competitive Edge in Today's Market

Related Articles

01 May, 2024

Unleashing Excellence in Healthcare: Harnessing IT Knowledge Management to Create a Revolutionary Effect in India

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry