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MERGERS & ACQUISITION: UNDERSTANDING THE DYNAMICS OF MARKET ENVIRONMENT

  • Unique Paper ID: 175372
  • Volume: 11
  • Issue: 11
  • PageNo: 2473-2479
  • Abstract:
  • This paper shows that how in today's corporate environment, mergers, and acquisitions (M&A) have become essential strategic instruments for companies to head out ever-changing market conditions. Today's world is characterized by a never-ending approach to gain a competitive edge, market expansion, and technological disruption adaption and internationalization. Businesses are using mergers and acquisitions (M&A) more frequently to strengthen their positions in the market, diversify their product lines, and take advantage of synergies. The frequency of cross-industry mergers, in which businesses look for strategic alliances outside of their typical fields to promote innovation and obtain an edge, is one prominent trend. Furthermore, the integration of digital technology has gained prominence, with businesses purchasing tech-driven organizations on a strategic basis to sustain their digital capabilities and keep up with industry changes. Effective post-merger integration is crucial to the success of M&A initiatives, though, since companies struggle to synchronize disparate corporate cultures, systems, and procedures. In culmination, the state of business today emphasizes the strategic significance of mergers and acquisitions to handle complexity, promote creativity, and ensure long-term success. Companies' success in the cutthroat global marketplace will depend on their capacity to overcome integration obstacles and take advantage of synergies as they embark on these transformative initiatives. The recent past has shown us that acquisition of foreign company by an Indian company is not so new and surprising as the Indian market has gone through a drastic change in global market.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 11
  • PageNo: 2473-2479

MERGERS & ACQUISITION: UNDERSTANDING THE DYNAMICS OF MARKET ENVIRONMENT

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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