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A STUDY OF DIGITAL MARKETING IN PROMOTING COASTAL LINE AS A TOURIST DESTINATIONS WITH REFERENCE TO UDUPI DISTRICT

  • Unique Paper ID: 179166
  • Volume: 11
  • Issue: 12
  • PageNo: 5788-5802
  • Abstract:
  • In 2023, Karnataka's tourism sector achieved a notable milestone with a total of 28.45 crore visitors, reflecting a substantial increase of 10 crore from the previous year. Despite this impressive growth, Udupi District, with its stunning coastal landscapes, rich cultural heritage, and distinctive culinary offerings, remains relatively underexplored on the global tourism stage. Positioned along the Arabian Sea, Udupi is a hidden gem with the potential to captivate a broader audience. This research investigates how digital marketing can elevate Udupi District's profile as a premier tourist destination. The study involves a comprehensive evaluation of current digital marketing strategies to assess their effectiveness in promoting Udupi's coastal attractions. It aims to uncover barriers that may impede the success of these strategies, such as limitations in digital infrastructure or content quality. Additionally, the research explores how digital channels influence tourist perceptions of Udupi, examining online content, social media interactions, and search engine presence to understand how potential visitors view the destination. Ultimately, the research aims to uncover the intricate dynamics between digital marketing and tourism promotion. It seeks to offer valuable insights that can help Udupi shine as a prominent destination, attracting travelers from near and far to experience its boundless beauty and hospitality. Through this exploration, the study contributes to the broader understanding of how digital marketing can shape tourism success and position Udupi as a leading coastal destination on the global stage.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 12
  • PageNo: 5788-5802

A STUDY OF DIGITAL MARKETING IN PROMOTING COASTAL LINE AS A TOURIST DESTINATIONS WITH REFERENCE TO UDUPI DISTRICT

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