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Media's Influence on Sports in India: A Study of Coverage, Promotion, and Public Perception

  • Unique Paper ID: 179574
  • Volume: 11
  • Issue: 12
  • PageNo: 6785-6788
  • Abstract:
  • This research paper examines the relationship between media and sports in India. With the growth of digital media and the increasing popularity of sports in the country, the influence of media on sports has become more significant than ever. The paper explores the role of media in promoting sports, providing coverage, and shaping public perception. The study utilizes a mixed-methods approach, including a review of relevant literature, an analysis of media coverage, and a survey of sports fans in India. The findings reveal that media coverage significantly impacts the popularity and success of sports in India. The media's role in promoting sports and creating public interest has been crucial in the country's sports growth. However, the study also reveals some challenges associated with media coverage, including biases, sensationalism, and lack of coverage for certain sports. The survey results also suggest that public perception of sports is heavily influenced by media coverage, and there is a need for more objective and balanced reporting. Overall, this research paper highlights the important relationship between media and sports in India and provides insights into how media coverage can impact the success and growth of sports in the country. It concludes by proposing recommendations for media organizations, sports organizations, and policymakers to improve the coverage and promotion of sports in India.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 12
  • PageNo: 6785-6788

Media's Influence on Sports in India: A Study of Coverage, Promotion, and Public Perception

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Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

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