Author Login IJIRT Partner Network (IPN) Login

Media's Influence on Sports in India: A Study of Coverage, Promotion, and Public Perception

  • Unique Paper ID: 179574
  • Volume: 11
  • Issue: 12
  • PageNo: 6785-6788
  • Abstract:
  • This research paper examines the relationship between media and sports in India. With the growth of digital media and the increasing popularity of sports in the country, the influence of media on sports has become more significant than ever. The paper explores the role of media in promoting sports, providing coverage, and shaping public perception. The study utilizes a mixed-methods approach, including a review of relevant literature, an analysis of media coverage, and a survey of sports fans in India. The findings reveal that media coverage significantly impacts the popularity and success of sports in India. The media's role in promoting sports and creating public interest has been crucial in the country's sports growth. However, the study also reveals some challenges associated with media coverage, including biases, sensationalism, and lack of coverage for certain sports. The survey results also suggest that public perception of sports is heavily influenced by media coverage, and there is a need for more objective and balanced reporting. Overall, this research paper highlights the important relationship between media and sports in India and provides insights into how media coverage can impact the success and growth of sports in the country. It concludes by proposing recommendations for media organizations, sports organizations, and policymakers to improve the coverage and promotion of sports in India.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 12
  • PageNo: 6785-6788

Media's Influence on Sports in India: A Study of Coverage, Promotion, and Public Perception

Related Articles

12 Jun, 2025

The Role of Education in Promoting National Integration and Social Harmony in India

Read More
30 Dec, 2024

The Role and Importance of Traditional Folk Media in India: An Overview

Read More
08 May, 2024

Discovering the Connotation between Haryanvi Songs and Haryanvi Culture

Read More
Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry