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@article{143925,
        author = {CH.MADHU and K.SARIKA},
        title = {THE ROLE OF DIGITAL CONSUMER IN MEDIA UNIVERSE},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {3},
        number = {4},
        pages = {273-284},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=143925},
        abstract = {This paper tells us the impact of digitalization on consumers and how and what source of digital devices has become a norm in their daily lives. It also provides an insight into what is propelling the new multi screens, always consumer’s lifestyle. This media not only making the consumer digital use a device who have different buying triggers but it is also a big opportunity for the marketer who drags the consumers of different paths into a single roof.
Ever before today consumers got deeper attachment with digital platform. The usage of various digital devices by consumers shows how strongly these electronic devices has become a part of our lives, whereby we consumers lives have become digital. These digital consumers have no urgency to buy or make a purchase and they do research on their desktop and laptop computers for purchasing. Consumer’s where very much thankful to such devices which made their lives much more comfortable with deeper access to various products and brands with just a click.},
        keywords = {new media, customer relationships, electronic word-of-mouth, online communities, recommendation systems, mobile Technologies The internet with Twitter, Face book, YouTube or MySpace, but also mobile 
},
        month = {},
        }