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@article{146140,
        author = {Mohamed Riaz and Abdul Jaleel},
        title = {COLLISION OF ADVERTISEMENT ON CONSUMER BUYING BEHAVIOUR WITH REFERENCE TO COSMETIC PRODUCTS: A STUDY IN MADURAI REGION},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {4},
        number = {11},
        pages = {1435-1439},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=146140},
        abstract = {Nearby study primarily aims at exploring a variety of factors that influences consumer buying behavior and to recognize an assortment of advertisement used by the sellers in array to motivate the consumer buying behavior and purchase decision related to cosmetic product because in current scenario this industry is one of the fastest growing industries in India. This study is used to investigate the impact of advertisement on consumer buying behaviour towards cosmetic industry. 
Keywords: Advertisement, Consumer, buying behavior, Cosmetic industry.
},
        keywords = {},
        month = {},
        }