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@article{150924,
        author = {Dr. A.BOSE and Mr. S.P. KARTHIK},
        title = {AN ANALYSIS OF INVESTORS PREFERENCE TOWARDS VARIOUS INVESTMENTS AVENUES IN MADURAI DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {7},
        number = {11},
        pages = {22-26},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=150924},
        abstract = {Different avenues and alternatives of investment include share market, debentures or bonds, money market instruments, mutual funds, life insurance, real estate, precious objects, derivatives, non-marketable securities. All are differentiated based on their different features in terms of risk, return, term, etc. All the investors invest their surplus money within the above mentioned avenues supported their risk taking attitude. “No pain, no gain” it’s the golden principle of investment management. During this fast moving world, we can earn more and more money. More risk leads to more profit. Investors cannot avoid risk, but they can minimize the risk by investing their money in various forms of investments so that they can get a moderate profit. Hence the researcher has concluded that most of the investors preferred bank deposits followed by gold investment in the study area. },
        keywords = {Avenues, Investment, Returns, Liquidity and Profitability},
        month = {},
        }