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@article{154154,
        author = {Pallavi G P},
        title = {Behavioral Finance and Traditional Finance role in investment decision making for individuals},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {10},
        pages = {220-223},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=154154},
        abstract = {This articles briefly explains the concepts of behavioral finance and traditional finance. Behavioral finance is always based on investors psychology and human attitude and behavior. In traditional finance investment decisions is based on mathematical calculations of the market and investors take a decision based on the available data in the market. Comparison of behavioral finance and traditional finance and which finance method is suitable for the investors to take a decision.},
        keywords = {Behavioral Finance, Psychology, Knowledgeable, Rational},
        month = {},
        }