A STUDY ON CUSTOMERS SATISFACTION TOWARDS ONLINE BANKING TRANSACTIONAL SERVICE WITH SPECIAL REFERENCE TO CHENNAI CITY

  • Unique Paper ID: 154277
  • Volume: 8
  • Issue: 10
  • PageNo: 403-406
  • Abstract:
  • The banking sector has been emerging over decades as a highly vibrant and dynamic sector in Indian Economy. The technological innovation and rapid growth in information technology result in simplified financial transactions over the internet. The objective of the study is to find out the customer satisfaction related to Online banking transactional service. The study was analyzed with 120 respondents. Simple percentage analysis and Ranking analysis were the statistical tools used. The conclusion is that the online banking provides more convenience and flexibility to the customers.

Copyright & License

Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

BibTeX

@article{154277,
        author = {MALINI S},
        title = {A STUDY ON CUSTOMERS SATISFACTION TOWARDS ONLINE BANKING TRANSACTIONAL SERVICE WITH SPECIAL REFERENCE TO CHENNAI CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {10},
        pages = {403-406},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=154277},
        abstract = {The banking sector has been emerging over decades as a highly vibrant and dynamic sector in Indian Economy. The technological innovation and rapid growth in information technology result in simplified financial transactions over the internet. The objective of the study is to find out the customer satisfaction related to Online banking transactional service. The study was analyzed with 120 respondents. Simple percentage analysis and Ranking analysis were the statistical tools used. The conclusion is that the online banking provides more convenience and flexibility to the customers.},
        keywords = {Online banking, Customer, satisfaction, Transactional service},
        month = {},
        }

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