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@article{156770,
        author = {UMAR MOHAMMED ABATCHA and Alemnge Nadine Lekeate and Ouedraogo Pengdwende Leonel Camille},
        title = {Personality Prediction in Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {4},
        pages = {723-726},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=156770},
        abstract = {With the growth of technology and the continuous development of IoTs, it is now possible to easily extract data across the world. This has become a huge plus for different sectors in the world as it enables them easily communicate with the average consumer at the click of a button. But regardless of how easy it may seem to reach out, it’s certainly not enough to persuade clients into purchasing these products or services. This is where the use of Artificial Intelligence comes in, AI has become superiorly advanced to the point it has become a very helpful tool in terms of understanding consumers and predicting future market outcomes. The use of AI and machine learning models on personality prediction has been a huge tool in perfecting the product or service for the consumer, as it helps to navigate accurately the market’s wants and need and enables further persuasion.},
        keywords = {},
        month = {},
        }