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@article{161282,
        author = {V.Usha Padmini},
        title = {A SURVEY ON THE USAGE AND IMPACT OF OTT PLATFORMS IN AMADALAVALASA MANDALAM OF ANDHRA PRADESH},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {3},
        pages = {189-191},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=161282},
        abstract = {OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer. OTT has essentially expanded the entertainment canvas for consumers enabling them to explore a wider range of genres at a lower cost than the alternate mediums. There is a shift in consumption patterns and audience preferences; with more options available to customers},
        keywords = {Audience, over-the-top, consumption pattern},
        month = {},
        }