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@article{161417,
        author = {Dr.B.Sivaranjani and K. S. Abinaya Shree and S. Viveaka},
        title = {METAVERSE AS THE NEXT STEP IN SOCIAL MEDIA EVOLUTION},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {4},
        pages = {1-3},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=161417},
        abstract = {Metaverse missions have become technologically advanced in recent years, increasing the number of users while simultaneously changing the perception of internet use. As a result, collaborations in the business world are regularly recognized with metaverse projects attracting the attention of companies. In this context, we conducted sentiment analysis experiments for five different clothing brands, sportswear brands, and retail brands serving similar fields of activity (Adidas; Balenciaga; H&M; Nike; and Zara). The BERT architecture (a language demonstration model) was used in these experiments. Positive shares on Twitter for these companies increased significantly.},
        keywords = {metaverse, BERT, advertising, text mining, sentiment analysis.},
        month = {},
        }