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@article{162830,
        author = {Dr. Ankur Gangal and Sneha Agrawal and Om Vaghela},
        title = {Understanding Social and Psychological Factors Influencing Online Consumer Behaviour},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {241-245},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=162830},
        abstract = {Online shopping has become a massive phenomenon, and understanding what drives consumers is crucial. This study explored the social and psychological factors influencing online shopping behavior. We surveyed 500 participants and identified three key drivers:
Trust & Guidance: This group prioritizes reliable information before buying. They rely on online reviews, recommendations from friends and peers, and strong brand reputations to make informed choices.
Emotional Influence: For some, emotions play a big role. Compelling marketing campaigns, testimonials, and endorsements from influencers can significantly impact their decisions.
Product Focus: This group prioritizes researching products before buying. They actively utilize social media to discover products, read reviews, and gather insights before making a purchase.
These factors explain nearly 80% of the online shopping behavior we observed. Interestingly, trust, guidance, and information remain key influencers, even in the digital age filled with emotional triggers and social influences. This research provides a valuable framework for understanding online consumer behavior. While limitations exist, it paves the way for further exploration of this ever-evolving landscape.
},
        keywords = {consumer psychology, emotions, online shopping behavior, social influence, trust},
        month = {},
        }