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@article{163152,
        author = {K SRIVARUNVENKATESH},
        title = {A STUDY ON AI IN MARKETING AND IMPROVING THE BUSINESS PROCEDURE},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {763-769},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163152},
        abstract = {Everything will be accessible online in early 2020. To put it briefly, everything is bought and sold online. It represents a wise company with a wise customer. Artificial intelligence (AI) is being used in various industries, including business and engineering, because it is dependable, economical, capable of solving complex issues, and able to make expert system decisions. Perhaps the most prevalent and dynamic kind of marketing available today is social media. Artificial intelligence (AI) assists marketers in analyzing brand visibility and interactions to gauge client happiness. Consequently, a marketer can effectively promote his goods and services and run his firm thanks to the strength of artificial intelligence systems in digital marketing tactics. AI is becoming more and more sophisticated in marketing, and marketers have the ability to use it to their advantage by properly implementing and overseeing AI solutions, which will become increasingly important for enhancing the company.},
        keywords = {Marketing; Artificial Intelligence (AI); Satisfaction.},
        month = {},
        }