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@article{163706,
        author = {Dr. Hiren Harsora and Nishant Thakkar and Ankit Padhiyar},
        title = {Phygital And Omnichannel Retail Market : Its Impact On Buying Behaviour Of  Indore's Customer},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {2356-2359},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163706},
        abstract = {This research explores the influence of phygital and omnichannel retail strategies on the purchasing behavior of customers in Indore, India. Combining qualitative and quantitative methods, the study reveals significant shifts in consumer preferences and buying patterns due to the convenience and accessibility offered by omnichannel platforms. The integration of digital and physical retail channels has led to a seamless shopping experience, enhancing customer satisfaction and loyalty. Insights from this study can assist retailers in developing effective strategies to leverage these trends and remain competitive in the evolving retail landscape of Indore.},
        keywords = {Phygital, omnichannel, retail market, buying behavior, Indore, customer},
        month = {},
        }