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@article{163606,
        author = {Ottina Treasa Mendez and Dr Rafeekamol.CA},
        title = {CHALLENGING THE STATUS QUO: WOMEN ENTREPRENEURS BREAKING BARRIERS},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {2340-2349},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163606},
        abstract = {Women have always been looked down by the society throughout history. They have been deprived of their rights and have faced a numerous barriers and obstacles when it came to stepping out their own house trying to do something different. In recent decades, women have been seeing breaking barriers and accelerating at a high pace, trying to achieve their dreams and thereby helping in the overall development of an economy. In this study we analyze the beginnings of women challenging the status –quo. An upsurge of women opening shops, starting service-based ventures, reinventing existing ones and scaling a small business to remarkable heights was been seen in this modern era. In this study a group of 50 women entrepreneurs were selected as part of the sample, a convenient sampling technique was used. The major findings of the study were that most of the women started their venture in the service industry, they had to invest their own personal savings, they mainly operated as sole proprietorship, faced lack of motivation from their family and peer group and expanded their business skills and networking skills after being self-independent.},
        keywords = {Women entrepreneurship, Challenge, motivational factors, government support schemes, economic development.},
        month = {},
        }