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@article{163715,
        author = {S.Sanjai},
        title = {Mobile Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {2457-2463},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163715},
        abstract = {Mobile marketing has become an indispensable tool for businesses seeking to engage with their target audience in an increasingly mobile-centric world. This abstract explores key strategies for maximizing reach and engagement through mobile marketing initiatives. It delves into the importance of understanding consumer behavior and preferences, optimizing content for mobile devices, leveraging various channels such as SMS, social media, and mobile apps, and utilizing data-driven insights to personalize and tailor marketing efforts. Additionally, it highlights the significance of creating seamless user experiences and implementing innovative technologies such as augmented reality and location-based targeting to enhance the effectiveness of mobile marketing campaigns. By implementing these strategies, businesses can effectively connect with their audience, drive brand awareness, and ultimately drive conversions and revenue in the dynamic landscape of mobile marketing.},
        keywords = {Argumented reality and Location - based marketing, Social media marketing on mobile platforms,  Mobile user experience, Mobile search optimization.},
        month = {},
        }