Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{164608,
        author = {Dhruv Juneja},
        title = {Detailed Study of the IT Industry},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {12},
        pages = {2124-2125},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=164608},
        abstract = {In the rapidly evolving landscape of the Information Technology (IT) industry, digital marketing platforms have emerged as indispensable tools for organizations seeking to establish a strong online presence, engage with target audiences, and drive business growth. This abstract provides an overview of the significant contributions of digital marketing platforms towards shaping the contemporary IT industry. Digital marketing platforms encompass a diverse range of online channels, including social media, search engines, email marketing, and content creation, which collectively empower IT companies to connect with global audiences. This paper explores how these platforms have revolutionized traditional marketing strategies, enabling IT businesses to implement targeted and data-driven campaigns. The ability to leverage user analytics and behavioral data has enhanced the precision of marketing efforts, allowing for personalized communication and improved customer experiences.},
        keywords = {},
        month = {},
        }