Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{165176,
        author = {Dr Khan Saifullah and Fatema Mohammed Ghanim Al-Khamisani and Badr Alduja Ahmed Aamir Al-Kharusi and Ghaida Abdulaziz Al-Alawi},
        title = {Analysis of Luxury Brand Management: Focus on Nur Majan Company in Oman},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {11},
        number = {1},
        pages = {680-683},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165176},
        abstract = {This research analyzes the luxury brand management strategies of Nur Majan watches, an Omani brand renowned for its luxurious and elegant timepieces. The study investigates how the company manages its brand, implements marketing and design strategies, and maintains its reputation for exclusivity and quality. The research includes a survey of 80 clients and interviews with Nur Majan employees to understand the brand's management strategies.},
        keywords = {Luxury Brand, Marketing Strategies, Customer Experience, Innovation, Brand Identity, Competition},
        month = {},
        }