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@article{166234,
        author = {Mr. Deepak Chirmire and Mr. Pritam Salokhe and Ms. Vaishnavi Gurav},
        title = {Artificial Intelligence in Pharmaceutical Sales and Marketing: Recent Study},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {2},
        pages = {724-733},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=166234},
        abstract = {Artificial Intelligence (AI) is a concept that describes how intelligent people think about an intelligent machine, a computer-controlled robot, or a piece of software. The sales and marketing teams will focus on finding the right healthcare professional and segmenting them into the right channel at the right time. AI will assist marketing teams in understanding brand history, running brand diagnostics, and charting the brand’s future direction. In furtherance, AI could help sales teams with Customer Relationship Management (CRM), pre-call planning, guided sales, and e-details, resulting in a competitive advantage and improved sales outcomes. Overall, this will assist organizations in achieving better business outcomes with less resources and time respectively. Furthermore, it can help improve marketing strategies and helps patients stick to therapy care plans and make better choices. The artificial intelligence help in pharmaceutical sale and marketing and effect on consumer behavior. The purpose of this article is find way to increase sale and marketing of pharmaceutical industry which can be help to new and young entrepreneurs in India.},
        keywords = {Artificial intelligence; Sale and marketing; Consumer; Strategy; Pharmaceutical Industry.},
        month = {July},
        }