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@article{167987,
        author = {Prakasha},
        title = {A Study on Importance and Challenges of Brand in Marketing},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {4},
        number = {6},
        pages = {400-403},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167987},
        abstract = {The brand marketing plays an important role in today’s world. the brand has a unique design, sign, symbols or combination in the market place. This paper is focused about the importance of brand in market and what are the challenges faced in the market place. The brand is the valuable intellectual property of every company, it create the new customers, increase the company reputation. Now day’s companies have to compete with the rise of advertising and promotional activities. The brand increase reputation of the company, it helps to company differ their products or services from the others. The main intention of every brand is the awareness about the brand in the market. Now days so many global brands are developed. They expand their business only by the use of brand names.},
        keywords = {Brand Market, Global Brand, Advertisement.},
        month = {September},
        }